Having witnessed the carnage of not having adequate backup strategies, I've more than recognised the importance of simple and reliable backups. There are no backup products (as such) in use here and no data deduplication, just some bash scripts, a cloud storage provider and rclone. The end result is a local and remote copy of tarred and gzipped backups that are stored by day, by week and by month, retained by a definable period. The backups contain the web folders, the Apache virtual host configs and the MySQL dumps.